Target the College going Clientele
Well I am a college going undergraduate student. We out here listen to almost 6 hours of music on an average everyday! No one can understand the importance of a good pair of earphones...
What college going students look for :
1. Moderately Priced Earphones ( Something in the Range of S3 to S4)
2. Funky Looks
3. Audiophile like music experience!
And ofcourse a Brand name to flaunt around :P... Which of course Klipsch as we all know is more than just a brand : They are the "Keepers of the Sound"
You might want to look into coming out with something more college friendly :)