3. Marketing Ideas

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  1. Find a retailer who can carry some better lines of Klipsch

    I understand the big retail chains are becomng extinct, but there is nowhere, at least in the Northwest, to actually take a set of Klipsch speakers for a test drive. Best Buy offers some of the lower lines designed to be affordable, but most folks can only look at them online and imagine how they sound as opposed to really "feeling" the experience.

    45 votes
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    • Kipsch Retail Stores.

      Start Klipsch Retail Stores across the world that offer only klipsch products.

      29 votes
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      • Movie Theater Trailer-The Audience is Listening . . . TO KLIPSCH

        In THX theaters there is usually plays that blows your ears off that concludes by saying "The Audience is Listening" Get theaters on new installs to agree to play a trailer before every movie to play a trailer which shows off the superb sound and all kinds of effects, professional produced. At the end the words come up on screen,
        "The audience is listening to" and then the Klipsch Logo pops up underneath. I believe there are thousands of people a week who go to theaters every week who have no idea they are listening to Klipsch. If they like…

        26 votes
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        • Display your speakers in movies, especially if it involves a party scene and teenagers. It'll penetrate that niche

          Display your speakers in movies, especially if it involves a party scene and teenagers. You'll be able to penetrate that market of partying teens that love loud music

          23 votes
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          • Portable soundproof room demos at malls and tourist attractions

            Create a portable soundproof room that you'd be able to transport and build at malls. Then set up the several systems within that soundproof room, that which people make enter and choose which systems they'd like to test. Gotta create that desire, and it's best done by making the potential consumers experience the beauty of Klipsch, not just seeing commercials and celebrities rocking them

            19 votes
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              1 comment  ·  Admin →
            • Put Kliplsch products in retail stores right next to stuff like beats by dre

              this way consumers will know that kliplsch products are better than beats by dre and try and make places like best buy do this. Also try and get celebrity endorsements by asking them to wear kliplsch headphones while at a major event

              17 votes
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              • 17 votes
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                • Get Klipsch into the ears, eyes and homes of our military people, again.

                  This is straight out of the forum archives, using a search for the word “marketing”, and name “HDBRbuilder”
                  First Thread, where I brought up the military market possibilities for Klipsch in the current conflict… The vast majority of this ENTIRE thread is about the military market possibilities :
                  AAFES & Klipsch: Who lost the connection?
                  Wed, Aug 11 2004 7:27 AM
                  --------------------------------------------------------------------------------------------------------------------------------------
                  Second Thread where I brought up the military market possibilities for Klipsch in the current conflict:
                  Rumor has it....I will be "out-of-pocket" for awhile
                  Mon, Aug 23 2004 7:08 AM
                  I hope that I see Klipsch over there,…

                  14 votes
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                    1 comment  ·  Admin →
                  • Partner with another company to promote both businesses

                    It would be ideal to promote with another company that also focuses on the head... say, Sportclips. You could station employees at a specific location to promote your product while Sportclips can advertise that Klipsch is going to be there to market their products. Ideally, you could play music, or Sportclips television audio, through one of your devices. You and Sportclips could cross promote by offering discounts (bring in Sportclips receipt for 10% off Klipsch product / bring in Klipsch Audio receipt, box, item, for 15% off haircut, etc...). Stylists from Sportclips could also accompany Klipsch to marketing events offering…

                    12 votes
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                    • Get Hans Zimmer to endorse your speakers and headphones

                      Hans Zimmer is epic. Get him to endorse your products in an ad where he uses klipsch speakers and headphones to produce epic soundtracks for the next blockbuster film.

                      12 votes
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                      • Bring Back the Forte II, or at least provide replacement parts.

                        Bring Back the Forte II, or at least provide replacement parts.

                        12 votes
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                        • Make the Heresy Speakers present in Retail Shops so people can hear them.

                          You need to celebrate the Heresy by getting them out to the retailers, and even matching them up with a comparable, reference center channel. They are the lightest/best bang for the buck speaker you have in the Heritage Series, and pairing them with a center would be an interesting twist since they themselves were originally designed to be the center channel to the Klipschorn.

                          11 votes
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                          • 10 votes
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                            • started marketing in the video game industry. Tons of video gamers looking for amazing sound

                              I feel that while gamers enjoy great sound from their video games, why not push Klipsch as the best gaming audio system? The smaller units and bookshelves would make a great starting point, and Klipsch sound would truly enhance the detail and nuances of today's video games like Madden NFL 13, Call of Duty of several others.

                              10 votes
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                              • Looks Sell

                                How to better market the Klipsch brand: Don't get me wrong, I for one love how Klipsch looks but that's my opinion. It pains to say but looks sell. It is clear from Beats to Skullcandy and everything in between that they solely make their appeal off design. I don't really see Klipsch as that type of brand but if you can pull it off that would be awesome. I don't know if you sponsor musicians or anyone affiliated with the music industry but that might help decrease buyer anxiety. And cover every aspect of headphone use from casual to…

                                10 votes
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                                  1 comment  ·  Admin →
                                • 10 votes
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                                  • Appeal to students via commercials (Youtube, Netflix, Hulu, T.V. etc. ads) .

                                    A lot of students look for good bass which is characteristic in many Klipsch headphones. I am a student myself and often see my peers using other headphones marketed for strong bass and sound quality. (Often listening to their iPhones and iPods.) If Klipsch were to make more students aware of in ear headphones like the S4 and S4i and emphasize the great bass quality and sound quality, many students would be loyal customers for Klipsch.

                                    10 votes
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                                    • Buy the top of the line Klipsch in-ear phones today, and receive 50% off the current top of the line Klpsch in-ear phones every three years

                                      Buy the top of the line Klipsch in-ear phones today, and receive 50% off the current top of the line Klpsch in-ear phones every three years

                                      9 votes
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                                        1 comment  ·  Admin →
                                      • More dealers in various countries .

                                        It would be very nice if you could expand you dealership in major cities across various countries in the world.
                                        I currently live in Chennai, India . It is a very large metro city but no klipsch dealers are available . Also there are numerous other cities that have potential market value. Expanding dealership will also help in availing the Klipsch warranty to customers not living in the united States .

                                        9 votes
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                                        • The Pepsi Challenge

                                          Partner with several dealer stores in every market to set up a side by side comparison between a pair of Klipsch speakers, and comparably priced options from Bose and another top manufacturer or two. Promote these events on facebook, perhaps offering up chances to win headphones or other models by simply showing up to the event.
                                          Record customer's reactions to the side by side comparison and make a short TV ad around the best reactions.

                                          9 votes
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                                          3. Marketing Ideas

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